According to report carried out in the United States in the third quarters of 2018 and 2019, podcasting is growing the fastest among Millennials in minority ethnic groups. Between those two time periods, the daily reach of podcasts among Hispanic Millennials increased by 135 percent, and grew by 50 percent among African Americans aged 18 to 34 years.
Growth in daily reach of podcasts among adults aged 18 to 34 in the United States from 3rd quarter 2018 to 3rd quarter 2019, by gender and ethnicity
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Daily reach
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Westwood One. (March 9, 2020). Growth in daily reach of podcasts among adults aged 18 to 34 in the United States from 3rd quarter 2018 to 3rd quarter 2019, by gender and ethnicity [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/633043/podcast-consumption-penetration-age/
Westwood One. "Growth in daily reach of podcasts among adults aged 18 to 34 in the United States from 3rd quarter 2018 to 3rd quarter 2019, by gender and ethnicity." Chart. March 9, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/633043/podcast-consumption-penetration-age/
Westwood One. (2020). Growth in daily reach of podcasts among adults aged 18 to 34 in the United States from 3rd quarter 2018 to 3rd quarter 2019, by gender and ethnicity. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/633043/podcast-consumption-penetration-age/
Westwood One. "Growth in Daily Reach of Podcasts among Adults Aged 18 to 34 in The United States from 3rd Quarter 2018 to 3rd Quarter 2019, by Gender and Ethnicity." Statista, Statista Inc., 9 Mar 2020, https://www.statista.com/statistics/633043/podcast-consumption-penetration-age/
Westwood One, Growth in daily reach of podcasts among adults aged 18 to 34 in the United States from 3rd quarter 2018 to 3rd quarter 2019, by gender and ethnicity Statista, https://www.statista.com/statistics/633043/podcast-consumption-penetration-age/ (last visited August 25, 2024)
Growth in daily reach of podcasts among adults aged 18 to 34 in the United States from 3rd quarter 2018 to 3rd quarter 2019, by gender and ethnicity [Graph], Westwood One, March 9, 2020. [Online]. Available: https://www.statista.com/statistics/633043/podcast-consumption-penetration-age/