Skincare: Drivers of purchase decisions women UK 2016

Published by Statista Research Department, Nov 11, 2016
This online survey being carried out to assess the drivers of purchasing decisions regarding to facial skincare products in British women posed the question "What ever influences your decision to buy facial skincare products?" Price was the main driver accounting for 57 percent of purchase decisions, followed by performance showing a share of 53 percent. On the other hand, online videos represented a small fraction with a share of 3 percent.

What ever influences your decision to buy facial skincare products?

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Release date

2016

Region

United Kingdom

Survey time period

01.2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

women

Method of interview

Online survey

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