This statistic looks at which attributes customers would think about when switching brands, service providers and retailers in the Middle East and Africa in 2013. Some 36 percent of people who responded said they would change brands due to better pricing while 33 percent said they would change due to better quality.
Attribute that would encourage you most to switch brands, service providers and/or retailers in the Middle East/Africa in 2013
Characteristic
Share of respondents who are mostly loyal or not loyal
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Attribute that would encourage you most to switch brands, service providers and/or retailers in the Middle East/Africa in 2013
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Nielsen. (November 12, 2013). Attribute that would encourage you most to switch brands, service providers and/or retailers in the Middle East/Africa in 2013 [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/628825/one-attribute-that-would-encourage-you-to-switch-brands-middle-east-and-africa/
Nielsen. "Attribute that would encourage you most to switch brands, service providers and/or retailers in the Middle East/Africa in 2013." Chart. November 12, 2013. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/628825/one-attribute-that-would-encourage-you-to-switch-brands-middle-east-and-africa/
Nielsen. (2013). Attribute that would encourage you most to switch brands, service providers and/or retailers in the Middle East/Africa in 2013. Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/628825/one-attribute-that-would-encourage-you-to-switch-brands-middle-east-and-africa/
Nielsen. "Attribute That Would Encourage You Most to Switch Brands, Service Providers And/or Retailers in The Middle East/Africa in 2013." Statista, Statista Inc., 12 Nov 2013, https://www.statista.com/statistics/628825/one-attribute-that-would-encourage-you-to-switch-brands-middle-east-and-africa/
Nielsen, Attribute that would encourage you most to switch brands, service providers and/or retailers in the Middle East/Africa in 2013 Statista, https://www.statista.com/statistics/628825/one-attribute-that-would-encourage-you-to-switch-brands-middle-east-and-africa/ (last visited February 25, 2025)
Attribute that would encourage you most to switch brands, service providers and/or retailers in the Middle East/Africa in 2013 [Graph], Nielsen, November 12, 2013. [Online]. Available: https://www.statista.com/statistics/628825/one-attribute-that-would-encourage-you-to-switch-brands-middle-east-and-africa/
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