This statistic looks at which attributes customers would think about when switching brands, service providers and retailers in North America in 2013. Some 61 percent of people who responded said they would change brands due to better pricing while 20 percent said they would change due to better quality.
Attribute that would encourage you most to switch brands, service providers and/or retailers in North America in 2013
Characteristic
Share of respondents who are mostly loyal or not loyal
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Nielsen. (November 12, 2013). Attribute that would encourage you most to switch brands, service providers and/or retailers in North America in 2013 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/628815/one-attribute-that-would-encourage-you-to-switch-brands-north-america/
Nielsen. "Attribute that would encourage you most to switch brands, service providers and/or retailers in North America in 2013." Chart. November 12, 2013. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/628815/one-attribute-that-would-encourage-you-to-switch-brands-north-america/
Nielsen. (2013). Attribute that would encourage you most to switch brands, service providers and/or retailers in North America in 2013. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/628815/one-attribute-that-would-encourage-you-to-switch-brands-north-america/
Nielsen. "Attribute That Would Encourage You Most to Switch Brands, Service Providers And/or Retailers in North America in 2013." Statista, Statista Inc., 12 Nov 2013, https://www.statista.com/statistics/628815/one-attribute-that-would-encourage-you-to-switch-brands-north-america/
Nielsen, Attribute that would encourage you most to switch brands, service providers and/or retailers in North America in 2013 Statista, https://www.statista.com/statistics/628815/one-attribute-that-would-encourage-you-to-switch-brands-north-america/ (last visited December 30, 2024)
Attribute that would encourage you most to switch brands, service providers and/or retailers in North America in 2013 [Graph], Nielsen, November 12, 2013. [Online]. Available: https://www.statista.com/statistics/628815/one-attribute-that-would-encourage-you-to-switch-brands-north-america/
