This statistic displays the share of the main drivers which stimulate individuals to use their smartphones in the store in Italy in 2015, divided by age. As of 2015, 41 percent of the millennials use their smartphone for searching for products against only 37 percent of adults.
Share of the main drivers which stimulate individuals to use their smartphones in the store in Italy in 2015, by age
Characteristic
18-34
>35
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The interviewees are online consumers from five different continents, in 25 different territories. Specifically, the countries taken into account are: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Japan, United Kingdom, Hong Kong, India, Italy, Malesia, Mexico, Poland, Russia, Singapore, Spain, United States, South Africa, Switzerland, Thailand and Turkey. The main topics are: mobile shopping and the use of social media to innovate the retail sector.
Supplementary notes
This question was phrased by the source as follows:" Quale delle seguenti azioni ha compiuto con il proprio smartphone all'interno del punto vendita?”.
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PwC. (April 30, 2016). Share of the main drivers which stimulate individuals to use their smartphones in the store in Italy in 2015, by age [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/627978/in-store-use-of-smartphones-in-italy/
PwC. "Share of the main drivers which stimulate individuals to use their smartphones in the store in Italy in 2015, by age." Chart. April 30, 2016. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/627978/in-store-use-of-smartphones-in-italy/
PwC. (2016). Share of the main drivers which stimulate individuals to use their smartphones in the store in Italy in 2015, by age. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/627978/in-store-use-of-smartphones-in-italy/
PwC. "Share of The Main Drivers Which Stimulate Individuals to Use Their Smartphones in The Store in Italy in 2015, by Age." Statista, Statista Inc., 30 Apr 2016, https://www.statista.com/statistics/627978/in-store-use-of-smartphones-in-italy/
PwC, Share of the main drivers which stimulate individuals to use their smartphones in the store in Italy in 2015, by age Statista, https://www.statista.com/statistics/627978/in-store-use-of-smartphones-in-italy/ (last visited July 27, 2024)
Share of the main drivers which stimulate individuals to use their smartphones in the store in Italy in 2015, by age [Graph], PwC, April 30, 2016. [Online]. Available: https://www.statista.com/statistics/627978/in-store-use-of-smartphones-in-italy/
