E-mail tactics seen as driving conversions according to online retailers 2016

Published by Statista Research Department, Jun 28, 2016
This statistic presents information on the leading e-mail tactics perceived as successful in driving conversions according to online retailers in 2016. It was found that 20.67 percent of responding online retailers found geotargeting as a tactic most successful in driving email marketing conversions.

Most effective e-mail tactics in driving conversions according to online retailers as of June 2016

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Source

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Release date

June 2016

Region

Worldwide

Survey time period

May 31 to June 9, 2016

Number of respondents

150 respondents

Special properties

internet retailers from the Campaigner customer base; broader industry metrics may vary

Method of interview

Online survey

Supplementary notes

Question: Which of these e-mail marketing tactics are most successful in driving conversions?

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Overview

6

Financials

5

Metrics

8

Marketer insights

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Consumer insights

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Further related statistics

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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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For single users
$0 USD
Always free
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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
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