This statistic presents information on the leading methods of e-mail marketing success measurement as of December 2015. It was found that 37.4 percent of respondents said they measure their e-mail marketing campaigns' effectiveness by looking at the number of clicks.
Leading methods of e-mail marketing campaign success measurement worldwide as of December 2015
Characteristic
Share of respondents
Number of opens
37.4%
Amount of revenue created
27.3%
Number of clicks
26%
I do not currently measure the success of my e-mial campaigns
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Campaigner. (January 20, 2016). Leading methods of e-mail marketing campaign success measurement worldwide as of December 2015 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/626316/method-measure-email-marketing-success/
Campaigner. "Leading methods of e-mail marketing campaign success measurement worldwide as of December 2015." Chart. January 20, 2016. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/626316/method-measure-email-marketing-success/
Campaigner. (2016). Leading methods of e-mail marketing campaign success measurement worldwide as of December 2015. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/626316/method-measure-email-marketing-success/
Campaigner. "Leading Methods of E-mail Marketing Campaign Success Measurement Worldwide as of December 2015." Statista, Statista Inc., 20 Jan 2016, https://www.statista.com/statistics/626316/method-measure-email-marketing-success/
Campaigner, Leading methods of e-mail marketing campaign success measurement worldwide as of December 2015 Statista, https://www.statista.com/statistics/626316/method-measure-email-marketing-success/ (last visited November 22, 2024)
Leading methods of e-mail marketing campaign success measurement worldwide as of December 2015 [Graph], Campaigner, January 20, 2016. [Online]. Available: https://www.statista.com/statistics/626316/method-measure-email-marketing-success/
