The graph shows the leading content marketing metrics used by B2C marketers in North America as of August 2016. During the survey, 73 percent of respondents said they used their website traffic as means to measure their content marketing results.
Leading content marketing metrics used by B2C marketers in North America as of August 2016
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Share of respondents
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Content Marketing Institute. (October 19, 2016). Leading content marketing metrics used by B2C marketers in North America as of August 2016 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/622631/metrics-usage-b2c-content-marketing-north-america/
Content Marketing Institute. "Leading content marketing metrics used by B2C marketers in North America as of August 2016." Chart. October 19, 2016. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/622631/metrics-usage-b2c-content-marketing-north-america/
Content Marketing Institute. (2016). Leading content marketing metrics used by B2C marketers in North America as of August 2016. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/622631/metrics-usage-b2c-content-marketing-north-america/
Content Marketing Institute. "Leading Content Marketing Metrics Used by B2c Marketers in North America as of August 2016." Statista, Statista Inc., 19 Oct 2016, https://www.statista.com/statistics/622631/metrics-usage-b2c-content-marketing-north-america/
Content Marketing Institute, Leading content marketing metrics used by B2C marketers in North America as of August 2016 Statista, https://www.statista.com/statistics/622631/metrics-usage-b2c-content-marketing-north-america/ (last visited August 24, 2024)
Leading content marketing metrics used by B2C marketers in North America as of August 2016 [Graph], Content Marketing Institute, October 19, 2016. [Online]. Available: https://www.statista.com/statistics/622631/metrics-usage-b2c-content-marketing-north-america/