Distribution of cosmetics companies in Italy 2023, by region

In 2023, over half of the Italian cosmetics companies were based in the region of Lombardy, the powerhouse of the Italian economy. To give an idea of the importance of Lombardy in the sector, as in many others, the region accounted for more than 66 percent of the total turnover of the Italian cosmetics industry. In comparison, Lazio, which is the second region in terms of turnover share, accounted for just eight percent of the total turnover of the cosmetics industry in Italy.

 Cosmetics industry in Italy

  The Italian cosmetics industry registers good performances and boasts increasing revenues year-on-year, especially before the outbreak of the Covid-19 pandemic. Data show that the turnover of the cosmetics and perfumes industry in Italy reached a value of 7.1 billion euros in 2019 and over 8.1 billion euros in 2023. Italy is also a key player in the cosmetics sector worldwide, with exports increasing steadily until 2019 and then in 2023, when they reached a value of over seven billion euros.

Leading destination markets of Italian cosmetics

  A closer look at the exports structure shows that, with approximately 704 million euros of cosmetics imported in 2023, France was the leading destination in Europe for Italian cosmetics. The second most important destination market in the continent was Germany, where Italian companies exported 700 million euros worth of cosmetics. The United States also ranked among the top importers, with around 962 million euros worth of Italian cosmetics imported in 2023.