In 2024, an average consumer in the United States held roughly 19 loyalty program memberships, the highest rate in 10 years. However, from the 19 memberships, consumers actively used only 9.3.
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Everything on "Loyalty programs and marketing in the United States" in one document: edited and divided into chapters, including detailed references.
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Overview
Brand trust & brand loyalty
Marketer perspective
Consumer perspective
Spotlight: Data & AI usage
Further related statistics
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