Average number of active and total loyalty program memberships in the U.S. 2015-2023
In 2023, an average consumer in the United States held roughly 18 loyalty program memberships but actively used only half of them.
Average number of active and total loyalty program memberships in the United States from 2015 to 2023
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Loyalty programs and marketing in the United States
Overview
5
- Premium Statistic Loyalty management market value worldwide 2023-2032
- Premium Statistic Average number of active and total loyalty program memberships in the U.S. 2015-2023
- Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
- Premium Statistic U.S. consumers intending to participate in loyalty programs 2022, by generation
- Premium Statistic Share of consumers planning to join loyalty programs in the U.S. 2022, by generation
Brand trust & brand loyalty
8
- Premium Statistic Most trusted brands in the U.S. 2024
- Premium Statistic Importance of business trust among consumers in the U.S. & Western Europe 2021
- Premium Statistic Consumers trusting local business more than e-commerce in the U.S. & Europe 2021
- Premium Statistic Consumer actions following the lost of trust in a brand in the U.S. 2022
- Premium Statistic Top brand loyalty drivers among U.S. consumers 2022
- Premium Statistic Type of brands consumers plan to stay loyal to during a recession in the U.S. 2022
- Premium Statistic Brand loyalty in the face of a recession in the U.S. 2022
- Premium Statistic Leading ways U.S. consumers show loyalty to a brand or company 2022
Marketer perspective
5
- Premium Statistic Time span of running loyalty programs worldwide 2022
- Premium Statistic Popular functionalities of loyalty programs offered worldwide 2022
- Premium Statistic Factors positively affecting customer loyalty according to U.S. executives 2022
- Premium Statistic Factors negatively affecting customer loyalty according to U.S. executives 2022
- Premium Statistic Executives' perceptions of loyalty programs in the U.S. 2022
Consumer perspective
8
- Premium Statistic U.S. buyers joining loyalty programs to show devotion to a brand 2022, by generation
- Premium Statistic Benefits motivating consumers towards loyalty programs in the U.S. 2022
- Premium Statistic Valuable features of loyalty programs according to consumers in the U.S. 2022
- Premium Statistic Importance of loyalty programs for personalization according to U.S. consumers 2022
- Premium Statistic Reasons for U.S. consumers for not joining a premium loyalty program 2022
- Premium Statistic Share of consumers planning to join loyalty programs in the U.S. 2022, by generation
- Premium Statistic Impact of loyalty programs on consumer buying decision in the U.S. 2022
- Premium Statistic Top ways in which loyalty programs influenced consumer behavior in the U.S. 2022
Benchmarks
8
- Premium Statistic Leading U.S. retailers with below average consumer loyalty 2021
- Premium Statistic Leading U.S. retailers with above average consumer loyalty 2021
- Premium Statistic Leading big box stores in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Leading drugstores in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Leading department stores in the U.S. Q1 2022, by consumer loyalty score
- Basic Statistic Leading apparel stores in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Leading QSR chains in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Airline loyalty programs' rewards by flyer type U.S. 2022
Further related statistics
13
- NPS for insurance customers in selected countries 2017
- Preferred benefits of loyalty card schemes in the United Kingdom (UK) 2013
- Loyalty scheme memberships in Great Britain 2018-2022, by sector
- Most important loyalty card features in the United Kingdom (UK) 2013
- Shoppers using leading three loyalty card schemes in the United Kingdom (UK) 2013
- Customer loyalty in Great Britain 2012, by sector
- Loyalty: one attribute that would encourage you to switch brands in MEA 2013
- Leading loyalty programs in the United Kingdom (UK) in 2015
- Metrics used to determine success of customer loyalty programs in the U.S. 2016
- Most popular customer loyalty programs in the Netherlands 2017, by type
- Face make-up: women's loyalty to products in the UK 2017
- Consumer loyalty to Woolworths and Coles in Australia 2020
- Leading changes in consumer brand loyalty in the U.S. 2020
Further Content: You might find this interesting as well
Statistics
- NPS for insurance customers in selected countries 2017
- Preferred benefits of loyalty card schemes in the United Kingdom (UK) 2013
- Loyalty scheme memberships in Great Britain 2018-2022, by sector
- Most important loyalty card features in the United Kingdom (UK) 2013
- Shoppers using leading three loyalty card schemes in the United Kingdom (UK) 2013
- Customer loyalty in Great Britain 2012, by sector
- Loyalty: one attribute that would encourage you to switch brands in MEA 2013
- Leading loyalty programs in the United Kingdom (UK) in 2015
- Metrics used to determine success of customer loyalty programs in the U.S. 2016
- Most popular customer loyalty programs in the Netherlands 2017, by type
- Face make-up: women's loyalty to products in the UK 2017
- Consumer loyalty to Woolworths and Coles in Australia 2020
- Leading changes in consumer brand loyalty in the U.S. 2020
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
eMarketer (@eMarketer). (May 24, 2024). Average number of active and total loyalty program memberships in the United States from 2015 to 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/
eMarketer (@eMarketer). "Average number of active and total loyalty program memberships in the United States from 2015 to 2023." Chart. May 24, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/
eMarketer (@eMarketer). (2024). Average number of active and total loyalty program memberships in the United States from 2015 to 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/
eMarketer (@eMarketer). "Average Number of Active and Total Loyalty Program Memberships in The United States from 2015 to 2023." Statista, Statista Inc., 24 May 2024, https://www.statista.com/statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/
eMarketer (@eMarketer), Average number of active and total loyalty program memberships in the United States from 2015 to 2023 Statista, https://www.statista.com/statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/ (last visited November 22, 2024)
Average number of active and total loyalty program memberships in the United States from 2015 to 2023 [Graph], eMarketer (@eMarketer), May 24, 2024. [Online]. Available: https://www.statista.com/statistics/618744/average-number-of-loyalty-programs-us-consumers-belong-to/