According to representatives of advertising agencies, 54 percent of digital display and video advertising spending was invested programmatically in Germany in 2023. In 2024, the share was estimated for 59 percent.
Share of programmatic in digital display and video advertising spending in Germany in 2023, 2024, and 2027
among agencies that are members of the BVDW (German Association for the Digital Economy)
Method of interview
Online survey
Supplementary notes
* Forecast.
Survey question: "Please just think about the spending in the online display and video sector in Germany. In your opinion, what percentage of these spendings were purchased programmatically, via DSP platforms, in 2023? And what percentage do you expect for the current year 2024? What is your forecast for 2027?"
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BVDW. (September 18, 2024). Share of programmatic in digital display and video advertising spending in Germany in 2023, 2024, and 2027 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/618344/market-share-programmatic-video-advertising-germany/
BVDW. "Share of programmatic in digital display and video advertising spending in Germany in 2023, 2024, and 2027." Chart. September 18, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/618344/market-share-programmatic-video-advertising-germany/
BVDW. (2024). Share of programmatic in digital display and video advertising spending in Germany in 2023, 2024, and 2027. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/618344/market-share-programmatic-video-advertising-germany/
BVDW. "Share of Programmatic in Digital Display and Video Advertising Spending in Germany in 2023, 2024, and 2027." Statista, Statista Inc., 18 Sep 2024, https://www.statista.com/statistics/618344/market-share-programmatic-video-advertising-germany/
BVDW, Share of programmatic in digital display and video advertising spending in Germany in 2023, 2024, and 2027 Statista, https://www.statista.com/statistics/618344/market-share-programmatic-video-advertising-germany/ (last visited December 21, 2024)
Share of programmatic in digital display and video advertising spending in Germany in 2023, 2024, and 2027 [Graph], BVDW, September 18, 2024. [Online]. Available: https://www.statista.com/statistics/618344/market-share-programmatic-video-advertising-germany/
