In 2023, among the 26 European countries presented, Ukraine had the highest share of programmatic in digital display advertising spending, at 85 percent. The United Kingdom and Poland followed, with 83.5 percent and 78.4 percent, respectively.
Share of programmatic in digital display advertising spending in Europe in 2023, by country
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IAB Europe. (June 12, 2024). Share of programmatic in digital display advertising spending in Europe in 2023, by country [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/618143/programmatic-ads-market-share-europe/
IAB Europe. "Share of programmatic in digital display advertising spending in Europe in 2023, by country." Chart. June 12, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/618143/programmatic-ads-market-share-europe/
IAB Europe. (2024). Share of programmatic in digital display advertising spending in Europe in 2023, by country. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/618143/programmatic-ads-market-share-europe/
IAB Europe. "Share of Programmatic in Digital Display Advertising Spending in Europe in 2023, by Country." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/618143/programmatic-ads-market-share-europe/
IAB Europe, Share of programmatic in digital display advertising spending in Europe in 2023, by country Statista, https://www.statista.com/statistics/618143/programmatic-ads-market-share-europe/ (last visited July 22, 2024)
Share of programmatic in digital display advertising spending in Europe in 2023, by country [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/618143/programmatic-ads-market-share-europe/