Programmatic share of display ad spend in Europe 2023, by country

Published by Statista Research Department, Jun 21, 2024
In 2023, among the 26 European countries presented, Ukraine had the highest share of programmatic in digital display advertising spending, at 85 percent. The United Kingdom and Poland followed, with 83.5 percent and 78.4 percent, respectively.

Share of programmatic in digital display advertising spending in Europe in 2023, by country

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Release date

June 2024

Region

Europe

Survey time period

2023

Special properties

excludes social; includes banner, native; audio included in selected markets

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Statistics on " Programmatic advertising in Europe "

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Overview

5

Regional data

7

United Kingdom

6

Germany

3

France

4

Marketer insights

6

Further related statistics

5

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Statistics

Topics

Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
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