Leading challenges of influencer marketing in the U.S. 2019

Published by Statista Research Department, Dec 10, 2024
During a January 2019 survey, 50 percent of responding U.S. marketers said the main challenge of using influencer marketing was spotting fake followers and inauthentic engagement. Rising influencer costs were a serious issue for 38 percent of marketers, and moving influencer efforts in-house was a challenge to 12 percent of respondents.

Leading challenges of influencer marketing according to industry professionals in the United States as of January 2019

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Showing entries 1 to 11 (11 entries in total)
Statistic: Leading challenges of influencer marketing according to industry professionals in the United States as of January 2019

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Release date

July 2019

Region

United States

Survey time period

January 15 to 25, 2019

Number of respondents

162 marketers

Special properties

90% of respondents were US-based

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