This statistic presents the share of Facebook users in the United States who use social media for brand research, sorted by age group. As of the third quarter of 2016, 39 percent of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.
Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
Characteristic
Use social networks to research products
Say the chance to buy something on a social network would motivate them to purchase
Original question: Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services? // When shopping online, which of the following things would increase your likelihood of buying a product?
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GWI. (October 10, 2016). Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI. "Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group." Chart. October 10, 2016. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI. (2016). Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI. "Share of Facebook Users in The United States Who Use Social Media for Brand Research as of 3rd Quarter 2016, by Age Group." Statista, Statista Inc., 10 Oct 2016, https://www.statista.com/statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI, Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group Statista, https://www.statista.com/statistics/617575/researching-brands-on-social-media-motivation-by-age/ (last visited December 18, 2024)
Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group [Graph], GWI, October 10, 2016. [Online]. Available: https://www.statista.com/statistics/617575/researching-brands-on-social-media-motivation-by-age/
