Countries with the most Pinterest users 2024
As of January 2024, there were over 89 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Brazil, with 37.14 million users, followed by Mexico, Germany, and France, respectively.
Pinterest’s audience
In the first quarter of 2022, Pinterest had a total of 433 million monthly active users (MAUs) worldwide, an increase of two million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns.
As of January 2022, significantly more women than men used Pinterest, with women making up over three-quarters of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for almost a third of all users, followed by women aged 18 to 24 years.
User satisfaction
According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points.
Pinterest’s financials
For the financial year 2021, Pinterest generated over 2.5 billion U.S. dollars in global annual revenue, a significant rise from the previous year’s result of 1.69 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the first quarter of 2022, the social media platform reported a net loss of over five million U.S. dollars. As of June 2021, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 50.3 billion U.S. dollars, Pinterest ranked in 14th place, ahead of eBay, JD Health, and Peloton.