During a survey held in January 2023, 40 percent of respondents stated that their household was currently subscribing to a cable television service, compared to 47 percent who said the same in a study conducted in January 2019. Cord-cutting is a major problem for TV providers as viewers turn to the internet to seek out and enjoy their favorite content on streaming services.
Share of adults who subscribe to a cable TV service in the United States from January 2019 to January 2023
Characteristic
I (or someone in my household) currently subscribe
I (or someone in my household) subscribed in the past, but not now
I (or someone in my household) have never subscribed
Question: Do you, or anyone in your household, subscribe to the following? Cable television
Figures for January 2019 to February 2022 come from previous reports.
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Morning Consult. (January 17, 2023). Share of adults who subscribe to a cable TV service in the United States from January 2019 to January 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/612660/paid-services-broadcast-vod-programming-north-america/
Morning Consult. "Share of adults who subscribe to a cable TV service in the United States from January 2019 to January 2023." Chart. January 17, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/612660/paid-services-broadcast-vod-programming-north-america/
Morning Consult. (2023). Share of adults who subscribe to a cable TV service in the United States from January 2019 to January 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/612660/paid-services-broadcast-vod-programming-north-america/
Morning Consult. "Share of Adults Who Subscribe to a Cable Tv Service in The United States from January 2019 to January 2023." Statista, Statista Inc., 17 Jan 2023, https://www.statista.com/statistics/612660/paid-services-broadcast-vod-programming-north-america/
Morning Consult, Share of adults who subscribe to a cable TV service in the United States from January 2019 to January 2023 Statista, https://www.statista.com/statistics/612660/paid-services-broadcast-vod-programming-north-america/ (last visited December 21, 2024)
Share of adults who subscribe to a cable TV service in the United States from January 2019 to January 2023 [Graph], Morning Consult, January 17, 2023. [Online]. Available: https://www.statista.com/statistics/612660/paid-services-broadcast-vod-programming-north-america/
