Italy: programmatic advertising market share in 2015, by industry

Published by Statista Research Department, Apr 21, 2016
This statistic displays the programmatic advertising market shares in Italy in 2015, by industry. In 2015, only 5 percent of the programmatic media advertising was allocated on radio channels.

Programmatic advertising market share in Italy in 2015, by industry

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Release date

April 2016

Region

Italy

Survey time period

2015

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Statistics on " Digital advertising in Europe "

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

10

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Topics

Advertising in HungaryAdvertising in PolandTelevision consumption in HungaryRadio industry in HungaryDigital advertising in CEE
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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