From 2014 to 2017, in Italy, the revenues of programmatic advertising passed from 110 million euros to 315 million euros in 2016. Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.
Programmatic advertising revenues in Italy from 2014 to 2017*
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (April 21, 2016). Programmatic advertising revenues in Italy from 2014 to 2017* (in million euros) [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/612250/programmatic-advertising-industry-turnover-in-italy/
IAB (U.S.). "Programmatic advertising revenues in Italy from 2014 to 2017* (in million euros) ." Chart. April 21, 2016. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/612250/programmatic-advertising-industry-turnover-in-italy/
IAB (U.S.). (2016). Programmatic advertising revenues in Italy from 2014 to 2017* (in million euros) . Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/612250/programmatic-advertising-industry-turnover-in-italy/
IAB (U.S.). "Programmatic Advertising Revenues in Italy from 2014 to 2017* (in Million Euros) ." Statista, Statista Inc., 21 Apr 2016, https://www.statista.com/statistics/612250/programmatic-advertising-industry-turnover-in-italy/
IAB (U.S.), Programmatic advertising revenues in Italy from 2014 to 2017* (in million euros) Statista, https://www.statista.com/statistics/612250/programmatic-advertising-industry-turnover-in-italy/ (last visited September 26, 2024)
Programmatic advertising revenues in Italy from 2014 to 2017* (in million euros) [Graph], IAB (U.S.), April 21, 2016. [Online]. Available: https://www.statista.com/statistics/612250/programmatic-advertising-industry-turnover-in-italy/