Programmatic TV ad spend in the U.S. 2015-2021

Published by Statista Research Department, Jan 6, 2023
It was forecast that programmatic TV advertising spending in the United States would reach 4.73 billion U.S. dollars in 2020, representing a 70.9 percent growth compared to previous year, when the spending was calculated at 2.77 billion dollars.

Programmatic television advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)

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Release date

October 2019

Region

United States

Survey time period

2015 to 2019

Special properties

the use of software platforms to automate the buying or selling of live TV advertising distributed through cable, satellite or broadcast networks

Supplementary notes

* Forecast.

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

1

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Statistics

Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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