McDonald's customers' appreciation of fitness in Germany 2018

Reported approval of the statement "I use many opportunities to stay fit." among McDonald's customers and the total population in Germany in 2018

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Release date

November 2018

Region

Germany

Survey time period

2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

The sample was derived from the the German-speaking population older than 14 years in Germany. McDonald's customers were defined as persons who visit McDonald's at least once per month.
Information about the total sample size:

2018: 23,086 respondents, projected to 70.45 million persons

Information about the target group "McDonald's customers": Projection to 22.17 million persons.
Further information abouth the method is accessible here (German).

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