Average price per pair of shoes in Italy 2019, by type of shoes

The average price per pair of shoes purchased in Italy in 2019 showed significant differences depending on the type of shoe. In fact, men’s shoes cost on average approximately 65 euros, the priciest according to the source, whereas women’s shoes had an average price of 51.5 euros. Shoes for kids and teenagers were cheaper and sold for roughly 28 euros per pair.

Footwear manufacturing in Italy

Italy is the leading shoe manufacturing country in the European Union. With 4.3 thousand companies employing almost 75 thousand individuals, the production value of the footwear sector in Italy grew steadily from 2012 to 2019. In 2019, it registered a value of roughly eight billion euros. The success of the footwear sector in Italy is linked to an entrepreneurial and creative spirit and to the typical structure of the sector which relies on local sub-suppliers of raw materials, tanneries, components, accessories, machinery manufacturers, model makers and designers.

An export oriented sector

The Italian footwear manufacturing is without a doubt an export-oriented sector: approximately 85 percent of the production was destined to foreign markets in 2018. Furthermore, despite decreasing in volume, the value of exported shoes increased steadily from 2012 and reached a value of over ten billion euros in 2019.