Finland: what makes a social media service 2016

This statistic shows the results of a survey among young people on what makes an online service a social media service in Finland in 2016. During the period under survey, roughly 72 percent of the respondents stated that the possibility to communicate with other users makes an online service a social media service.

What makes an online service a social media service among young people in Finland in 2016

Characteristic	Share of respondents
Messaging / the possibility to talk to or speak with other users	82%
People have the possibility to communicate with each other	72%
Possibility to read contents created by other users	71%
Public and restricted messaging (private messages)	70%
Possibility to comment other users' contents	70%
Possibility to create content	65%
Registration (user name or real name)	47%
Logging in with personal login information	41%
Possibility to create social groups	39%
Possibility to associate user name/ name with pictures	37%
Other	1%

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Release date

September 2016

More information

Region

Finland

Survey time period

May, 2016 to August, 2016

Number of respondents

5,520 respondents

Age group

13-29 years

Method of interview

Online survey

Supplementary notes

According to the source the average respondent (n= 5520) was 19.5 years old and most of the respondents used social media from 6 to 9 hours per week. 70% of the respondents were women (n= 3838) and 28% of the respondents were men (n= 1562) with 2% of the respondents choosing the option "I don't want to say/ I can't say/ other". The target group was further split into three age groups:
13 to 17-year-olds (n= 2244), 18 to 22-year-olds (n= 1822) and 23 to 29-year-olds (n= 1454).

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