In 2022, it was found that cinema ads were the most liked ads among Swedish consumers. During a survey, 33 percent of responding adults (18 to 79 year of age) said they liked or really liked this type of advertising. The most disliked were ads on broadcast linear TV, with 72 percent of respondents saying they disliked or really disliked such ads.
Attitudes towards advertising among consumers in Sweden as of June 2022, by medium
Characteristic
Really like/like
I neither like nor dislike advertising through this mediachannel
Dislike/really dislike
Don't know
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Sveriges Annonsörer. (August 25, 2022). Attitudes towards advertising among consumers in Sweden as of June 2022, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. "Attitudes towards advertising among consumers in Sweden as of June 2022, by medium." Chart. August 25, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. (2022). Attitudes towards advertising among consumers in Sweden as of June 2022, by medium. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. "Attitudes towards Advertising among Consumers in Sweden as of June 2022, by Medium." Statista, Statista Inc., 25 Aug 2022, https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer, Attitudes towards advertising among consumers in Sweden as of June 2022, by medium Statista, https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/ (last visited July 22, 2024)
Attitudes towards advertising among consumers in Sweden as of June 2022, by medium [Graph], Sveriges Annonsörer, August 25, 2022. [Online]. Available: https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/