In 2022, it was found that cinema ads were the most liked ads among Swedish consumers. During a survey, 33 percent of responding adults (18 to 79 year of age) said they liked or really liked this type of advertising. The most disliked were ads on broadcast linear TV, with 72 percent of respondents saying they disliked or really disliked such ads.
Attitudes towards advertising among consumers in Sweden as of June 2022, by medium
Characteristic
Really like/like
I neither like nor dislike advertising through this mediachannel
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Sveriges Annonsörer. (August 25, 2022). Attitudes towards advertising among consumers in Sweden as of June 2022, by medium [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. "Attitudes towards advertising among consumers in Sweden as of June 2022, by medium." Chart. August 25, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. (2022). Attitudes towards advertising among consumers in Sweden as of June 2022, by medium. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. "Attitudes towards Advertising among Consumers in Sweden as of June 2022, by Medium." Statista, Statista Inc., 25 Aug 2022, https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer, Attitudes towards advertising among consumers in Sweden as of June 2022, by medium Statista, https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/ (last visited December 21, 2024)
Attitudes towards advertising among consumers in Sweden as of June 2022, by medium [Graph], Sveriges Annonsörer, August 25, 2022. [Online]. Available: https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
