decrease of nearly 18 percent. A value of over 4.4 billion Swedish kronor was invested in television ads. Thus, TV was the highest-spending medium in Sweden.
The coronavirus outbreak and its consequences have reached the advertising industry in Sweden as well. The cumulated advertising spending in Sweden from January to December 2020 amounted to roughly 12.4 billion Swedish kronor. Compared to the same period a year earlier, this was a Cumulated advertising spending in Sweden from January to December 2020, by media (in million SEK)
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Sveriges Mediebyråer. (January 12, 2021). Cumulated advertising spending in Sweden from January to December 2020, by media (in million SEK) [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/567318/cumulated-advertising-spendings-in-sweden-by-media/
Sveriges Mediebyråer. "Cumulated advertising spending in Sweden from January to December 2020, by media (in million SEK)." Chart. January 12, 2021. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/567318/cumulated-advertising-spendings-in-sweden-by-media/
Sveriges Mediebyråer. (2021). Cumulated advertising spending in Sweden from January to December 2020, by media (in million SEK). Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/567318/cumulated-advertising-spendings-in-sweden-by-media/
Sveriges Mediebyråer. "Cumulated Advertising Spending in Sweden from January to December 2020, by Media (in Million Sek)." Statista, Statista Inc., 12 Jan 2021, https://www.statista.com/statistics/567318/cumulated-advertising-spendings-in-sweden-by-media/
Sveriges Mediebyråer, Cumulated advertising spending in Sweden from January to December 2020, by media (in million SEK) Statista, https://www.statista.com/statistics/567318/cumulated-advertising-spendings-in-sweden-by-media/ (last visited April 27, 2024)
Cumulated advertising spending in Sweden from January to December 2020, by media (in million SEK) [Graph], Sveriges Mediebyråer, January 12, 2021. [Online]. Available: https://www.statista.com/statistics/567318/cumulated-advertising-spendings-in-sweden-by-media/