Most popular e-commerce apps in the U.S. 2019, by reach

Published by Laura Ceci, Aug 25, 2023
As of September 2019, 80.64 percent of mobile users accessed the Amazon app, making it the most popular mobile lifestyle and shopping apps in the United States. Walmart had a mobile audience reach of 46.1 percent among mobile U.S. audiences.

Most popular mobile shopping apps in the United States as of September 2019, by reach

CharacteristicMobile reach
Amazon (main) 80.64%
Walmart (main) 46.08%
eBay (main) 33.28%
Ibotta 25.2%
Target (main) 24.31%
Groupon (main) 18.75%
Etsy 17.21%
The Home Depot 16.13%
Wish (main) 14.81%
Best Buy (main) 14.01%
shopkick 12.72%
KOHL's 12.47%
Walgreens (main) 12.34%
Showing entries 1 to 13 (30 entries in total)
Created with Highcharts 7.2.2Mobile reach80.64%80.64%46.08%46.08%33.28%33.28%25.2%25.2%24.31%24.31%18.75%18.75%17.21%17.21%16.13%16.13%14.81%14.81%14.01%14.01%12.72%12.72%12.47%12.47%12.34%12.34%10.79%10.79%9.85%9.85%9.76%9.76%9.66%9.66%9.53%9.53%9.31%9.31%9.18%9.18%9.14%9.14%8.26%8.26%7.49%7.49%7.41%7.41%7.3%7.3%7.07%7.07%6.98%6.98%6.89%6.89%6.83%6.83%6.6%6.6%Amazon (main)Walmart (main)eBay (main)IbottaTarget (main)Groupon (main)EtsyThe Home DepotWish (main)Best Buy (main)shopkickKOHL'sWalgreens (main)TicketmasterDomino'sWayfairMacy's (main)Coupons.comLowe'sKrogerCraigslistEbates Cash Back & CouponsFetch Rewards AppDoorDash - Food DeliveryRetailMeNotSam's Club (main)Checkout 51QVCPoshmarkCostco
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%

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Source

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Verto Analytics

Release date

November 2019

Region

United States

Survey time period

September 2019

Age group

18 years and older

Supplementary notes

Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

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