Distribution of automotive TV advertising spending in the U.S. 2024, by company

Published by
Julia Faria,
Nov 28, 2024

In October 2024, Honda alone accounted for approximately 11.8 percent of automotive brands' advertising spending on TV in the United States. Ford and Jeep followed, with shares of 9.5 and 9.2 percent, respectively.

Distribution of automotive TV advertising spending in the United States in October 2024, by company

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Release date

November 2024

Region

United States

Survey time period

October 2024

Supplementary notes

Percentage points falling behind 100 are probably due to rounding.

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Automotive advertising in the U.S.Advertising in the United StatesAutomotive industry in the United StatesDigital advertising in the U.S.Display advertising in the U.S.
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