Shoppers' brand loyalty in the U.S. by industry 2022
According to the findings of a 2022 survey, brand loyalty amongs consumers in the United States was the highest for the automobile industry, with a loyalty score of 14.31. Major appliances and airlines followed in the ranking with loyalty scores of 12.61 and 11.11, respectively. U.S. shoppers had the least brand loyalty for brands in the toys industry.