The statistic shows data on digital video ad recall in the United States as of March 2016, by ad length. It was found that 45 percent of respondents remembered a five-second ad if they were reminded of the name of the brand or category advertised (aided recall).
Digital video ad recall in the United States as of March 2016, by ad length
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YuMe, & IPG Media Lab. (March 8, 2016). Digital video ad recall in the United States as of March 2016, by ad length [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/577239/digital-video-ad-recall/
YuMe, und IPG Media Lab. "Digital video ad recall in the United States as of March 2016, by ad length." Chart. March 8, 2016. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/577239/digital-video-ad-recall/
YuMe, IPG Media Lab. (2016). Digital video ad recall in the United States as of March 2016, by ad length. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/577239/digital-video-ad-recall/
YuMe, and IPG Media Lab. "Digital Video Ad Recall in The United States as of March 2016, by Ad Length." Statista, Statista Inc., 8 Mar 2016, https://www.statista.com/statistics/577239/digital-video-ad-recall/
YuMe & IPG Media Lab, Digital video ad recall in the United States as of March 2016, by ad length Statista, https://www.statista.com/statistics/577239/digital-video-ad-recall/ (last visited October 02, 2024)
Digital video ad recall in the United States as of March 2016, by ad length [Graph], YuMe, & IPG Media Lab, March 8, 2016. [Online]. Available: https://www.statista.com/statistics/577239/digital-video-ad-recall/