The medium with the highest ad spending in Norway was the internet in 2020 - the expenditure amounted to roughly 3.4 billion Norwegian kroner. All media recorded a decline in ad spend from the same period the year before, presumably due to the coronavirus outbreak and its consequences for advertisers.
Cumulative advertising revenue in Norway from January to December 2020, by media
(in million NOK)
Characteristic
2020
2019
Internet
3,395.11
3,549.48
TV
3,075.89
3,461.18
Direct advertising
680
846.89
Outdoor advertising
389.49
608.16
Daily press
377.76
519.97
Radio
340
348.63
Cinema
59.94
141.5
Weekly press
47.69
67.54
Specialist journals
24.71
28.52
Created with Highcharts 7.2.2Advertising revenue in million NOK20202019InternetTVDirect advertisingOutdoor advertisingDaily pressRadioCinemaWeekly pressSpecialist journals
01,0002,0003,0004,000
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Mediebyråforeningen. (January 20, 2021). Cumulative advertising revenue in Norway from January to December 2020, by media (in million NOK) [Graph]. In Statista. Retrieved February 28, 2025, from https://www.statista.com/statistics/569867/cumulated-advertising-revenue-in-norway-by-media/
Mediebyråforeningen. "Cumulative advertising revenue in Norway from January to December 2020, by media (in million NOK)." Chart. January 20, 2021. Statista. Accessed February 28, 2025. https://www.statista.com/statistics/569867/cumulated-advertising-revenue-in-norway-by-media/
Mediebyråforeningen. (2021). Cumulative advertising revenue in Norway from January to December 2020, by media (in million NOK). Statista. Statista Inc.. Accessed: February 28, 2025. https://www.statista.com/statistics/569867/cumulated-advertising-revenue-in-norway-by-media/
Mediebyråforeningen. "Cumulative Advertising Revenue in Norway from January to December 2020, by Media (in Million Nok)." Statista, Statista Inc., 20 Jan 2021, https://www.statista.com/statistics/569867/cumulated-advertising-revenue-in-norway-by-media/
Mediebyråforeningen, Cumulative advertising revenue in Norway from January to December 2020, by media (in million NOK) Statista, https://www.statista.com/statistics/569867/cumulated-advertising-revenue-in-norway-by-media/ (last visited February 28, 2025)
Cumulative advertising revenue in Norway from January to December 2020, by media (in million NOK) [Graph], Mediebyråforeningen, January 20, 2021. [Online]. Available: https://www.statista.com/statistics/569867/cumulated-advertising-revenue-in-norway-by-media/
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