Netherlands: online shoppers, by education 2012-2019

This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2019, by education level. As of 2019, roughly 61 percent of people in the Netherlands with a low education level bought goods on the internet for private use.

Share of individuals who shop online in the Netherlands from 2012 to 2019, by education level

Education level	Low	Mid	High
2019	61.2%	85.7%	92.9%
2018	57.7%	85.2%	92.6%
2017	57.2%	83.1%	91.1%
2016	52.6%	80.1%	91%
2015	50.4%	76.5%	88.3%
2014	48.5%	74.9%	89.1%
2013	46.5%	74.7%	86.6%
2012	43%	72.3%	83%

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Release date

October 2019

More information

Region

Netherlands

Survey time period

2012 to 2019

Number of respondents

4,500 respondents

Age group

12 to 74 years old

Special properties

households with at least one person in the age group 12-74, living in the Netherlands; not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The source notes that the survey question referred to: "If there ever have been bought goods for private use via the internet."

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

The source defines the education levels as follows:

Low education level: "Primary education, VMBO (preparatory middle-level vocational education), first three years of Havo/VWO (higher general and pre-university secondary education), or assistant education (MBO-1)"
Mid education level: "Last years of Havo/VWO, MBO2, 3 and 4 (middle applied education)"
High education level: "HBO (higher applied education) and WO (university studies) and older educational programs which are comparable."

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