During the first quarter of 2020, the coronavirus pandemic's first footprint was discerned as the Swedish advertising market turned to a negative growth. The ad spending decreased by three percent compared to first quarter of 2019. In the second quarter of 2020, the outbreak of the virus affected the advertising market in the Scandinavian country even more, as the expenditures declined by 18 percent.
Year-over-year advertising spending change in Sweden from 1st quarter 2017 to 2nd quarter 2020
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IRM. (August 28, 2020). Year-over-year advertising spending change in Sweden from 1st quarter 2017 to 2nd quarter 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/555283/media-advertising-spending-change-in-sweden-quarterly/
IRM. "Year-over-year advertising spending change in Sweden from 1st quarter 2017 to 2nd quarter 2020." Chart. August 28, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/555283/media-advertising-spending-change-in-sweden-quarterly/
IRM. (2020). Year-over-year advertising spending change in Sweden from 1st quarter 2017 to 2nd quarter 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/555283/media-advertising-spending-change-in-sweden-quarterly/
IRM. "Year-over-year Advertising Spending Change in Sweden from 1st Quarter 2017 to 2nd Quarter 2020." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/555283/media-advertising-spending-change-in-sweden-quarterly/
IRM, Year-over-year advertising spending change in Sweden from 1st quarter 2017 to 2nd quarter 2020 Statista, https://www.statista.com/statistics/555283/media-advertising-spending-change-in-sweden-quarterly/ (last visited August 25, 2024)
Year-over-year advertising spending change in Sweden from 1st quarter 2017 to 2nd quarter 2020 [Graph], IRM, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/555283/media-advertising-spending-change-in-sweden-quarterly/