How do Italian e-commerce companies invest in marketing and advertising? The results of a survey from 2023 revealed that approximately 24 percent of budget was for search engine marketing, a form of online marketing that aims at increasing visibility in search engine results. Moreover, 14 percent of resources invested by Italian e-commerce companies were allocated into search engine optimization.
Investments are paramount
Investments and innovation are key to the survival, well-being and development of any business. The e-commerce sector is no exception. With more and more players entering the market, it is vital for e-commerce companies to keep investing in order to increase their online presence and to expand their business. Italian e-commerce companies are aware of that and have been developing strategies to increase their business value and, specifically, to develop and expand their presence abroad.
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Casaleggio Associati. (April 18, 2023). Distribution of investments in e-commerce marketing and advertising in Italy as of 2023, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/549873/distribution-of-investments-in-e-commerce-marketing-activities-in-italy-in-by-category/
Casaleggio Associati. "Distribution of investments in e-commerce marketing and advertising in Italy as of 2023, by category ." Chart. April 18, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/549873/distribution-of-investments-in-e-commerce-marketing-activities-in-italy-in-by-category/
Casaleggio Associati. (2023). Distribution of investments in e-commerce marketing and advertising in Italy as of 2023, by category . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/549873/distribution-of-investments-in-e-commerce-marketing-activities-in-italy-in-by-category/
Casaleggio Associati. "Distribution of Investments in E-commerce Marketing and Advertising in Italy as of 2023, by Category ." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/549873/distribution-of-investments-in-e-commerce-marketing-activities-in-italy-in-by-category/
Casaleggio Associati, Distribution of investments in e-commerce marketing and advertising in Italy as of 2023, by category Statista, https://www.statista.com/statistics/549873/distribution-of-investments-in-e-commerce-marketing-activities-in-italy-in-by-category/ (last visited November 21, 2024)
Distribution of investments in e-commerce marketing and advertising in Italy as of 2023, by category [Graph], Casaleggio Associati, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/549873/distribution-of-investments-in-e-commerce-marketing-activities-in-italy-in-by-category/