As of November 2023, half of adults surveyed in the United States reported being more likely to engage in brand loyalty programs then than during the year preceding the survey. Among millennial respondents, the share reached 66 percent, and it stood at 44 percent among responding Gen Zers.
Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation
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Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation
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Marigold. (February 20, 2024). Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. "Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation." Chart. February 20, 2024. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. (2024). Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. "Percentage of Consumers More Likely to Increase Their Participation in Loyalty Programs in The United States as of November 2023, by Generation." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold, Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation Statista, https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/ (last visited April 01, 2025)
Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation [Graph], Marigold, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
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