U.S. category penetration of vitamins 2018, by type

Published by
Nils-Gerrit Wunsch,
Oct 19, 2021
This statistic presents the category penetration of vitamins in the United States in 2018, broken down by type. The survey found that more than 55 percent of respondents purchased adult multi-vitamins during the past 12 months in 2018.

Category penetration of vitamins in the United States in 2018, by type

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Release date

May 2018

Region

United States

Survey time period

April 9 to 11, 2018

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The original question was posed as follows: "What types of vitamins or nutritional supplements do you buy? Select as many as apply. Do not randomize."

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