U.S. category penetration of vitamins 2010-2018

Category penetration of vitamins in the United States from 2010 to 2018

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Release date

May 2018

Region

United States

Survey time period

April 9 to 11, 2018*

Number of respondents

1,000 respondents

Age group

18-75 years

Method of interview

Online panel

Supplementary notes

The original question was posed as follows: "How many types of vitamins or nutritional supplements do you currently purchase over a year’s time? "
* The survey characteristics apply to the 2018 survey. Previous years were conducted among equally large samples.

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