Advertising expenditure in Finland 2013-2023, by medium

Published by J. Clausnitzer, Jun 26, 2024
In 2022, the total expenditure on media advertising in Finland amounted to nearly 1.33 billion euros, increasing slightly from the previous year. Online media advertising made up 52.7 percent of the advertising spending, while TV advertising accounted for 16.7 percent.

Around 699.8 million euros was spent on online advertising (excluding television and radio) in 2022, compared to 222 million euros in 2012. Meanwhile, print media advertising declined dramatically between 2012 and 2022.

Advertising expenditure in Finland from 2013 to 2023, by medium (in million euros)

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Sources

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Release date

January 2024

Region

Finland

Survey time period

2013 to 2023

Supplementary notes

The source adds the following information: "Kantar renewed the classification of online advertising in the beginning of 2019. Therefore, those figures are not comparable with the figures from 2018."

Figures for years before 2022 come from previous reporting.

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