Finland: market volume of mass media 2022

In 2022, the total mass media market volume in Finland was approximately 3.9 billion euros. Between 2015 and 2019, the market volume increased annually, but did not reach the level of four billion euros as in the previous years.

The market value of publishing media decreased notably, as well as the market value of recorded media (physical video and audio recordings). At the same time, electronic media sales continued to increase steadily.

Market volume of mass media industry in Finland from 2012 to 2022 (in million euros)

Characteristic	Market volume in million euros
2022	3,895
2021	3,771
2020	3,593
2019	3,703
2018	3,703
2017	3,667
2016	3,606
2015	3,568
2014	3,699
2013	3,845
2012	4,030

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Release date

November 2023

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Region

Finland

Survey time period

2012 to 2022

Supplementary notes

The source adds the following information: "The figures represent sales at end user level. The figures include domestic production and imports. There is some overlap between internet advertising and newspapers."

The estimates are based on several sources, incl. Kantar TNS, The Finnish Newspaper Associations, Aikakausmedia, Kirjakauppaliitto, Suomen Kustannusyhdistys, Finnpanel, FiCom, Yleisradio, Radiomedia, IFPI, musicfinland, Suomen Elokuvasäätiö, Suomen Filmikamari, European Audiovisual Observatory, media companies.

"Book sales for 2014, 2015 and 2016 have been revised in Sept 2018. Due to changes in compilation of statistics, figures as of 2017 are not totally comparable with previous years."

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