In 2023, social was the fastest-growing digital advertising format in Europe, with a growth rate of 18.2 percent. Display ranked second with an annual growth rate of 12.7 percent.
Change in digital advertising spending in Europe in 2023, by format
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Growth rate
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IAB Europe. (June 12, 2024). Change in digital advertising spending in Europe in 2023, by format [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe. "Change in digital advertising spending in Europe in 2023, by format." Chart. June 12, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe. (2024). Change in digital advertising spending in Europe in 2023, by format. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe. "Change in Digital Advertising Spending in Europe in 2023, by Format." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe, Change in digital advertising spending in Europe in 2023, by format Statista, https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/ (last visited July 22, 2024)
Change in digital advertising spending in Europe in 2023, by format [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/