Most loyalty-inducing brands in the U.S. 2015, by category

Published by Statista Research Department, Oct 13, 2015
Distribution of most loyalty-inducing brands in the United States as of September 2015, by category. Social networking brands topped the list, taking 13 percent of the top 100 Loyalty Leaders list.

Distribution of most loyalty-inducing brands in the United States as of September 2015, by category

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Source

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Release date

October 2015

Region

United States

Survey time period

September 2015

Number of respondents

40,128 respondents

Age group

18-65 years

Supplementary notes

The source states that "75 percent [of respondents] were interviewed by phone, 20 percent via face-to-face interviews (to account for cell phone-only consumers), and remaining consumers assessed categories and brands online. The 2015 Loyalty Leader assessments examined 68 categories and 753 brands."

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