Most loyalty-inducing brands in the U.S. 2015, by category

Distribution of most loyalty-inducing brands in the United States as of September 2015, by category

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Source

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Release date

October 2015

Region

United States

Survey time period

September 2015

Number of respondents

40,128 respondents

Age group

18-65 years

Supplementary notes

The source states that "75 percent [of respondents] were interviewed by phone, 20 percent via face-to-face interviews (to account for cell phone-only consumers), and remaining consumers assessed categories and brands online. The 2015 Loyalty Leader assessments examined 68 categories and 753 brands."

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Statistics on " Loyalty programs and marketing in the United States "

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8

Marketer perspective

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8

Benchmarks

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