According to the report, the The Kraft Heinz Company spent approximately 1071 million U.S. dollars on advertising in 2023. On July 2, 2015, the Kraft Foods Group completed the merger with Heinz to become The Kraft Heinz Company.
Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2023
(in million U.S. dollars)
Fiscal year 2014 ended on December 28, 2014; 52 weeks.
Fiscal year 2015 ended on January 3, 2016; 53 weeks.
Fiscal year 2016 ended on December 31, 2016; 52 weeks.
Fiscal year 2017 ended on December 30, 2017; 52 weeks.
Fiscal year 2018 ended on December 29, 2018; 52 weeks.
Fiscal year 2018 ended on December 28, 2019; 52 weeks.
For the fiscal year ended December 26, 2020; 52 weeks.
For the fiscal year ended December 25, 2021; 52 weeks
For the fiscal year ended December 31, 2022; 52 weeks
The source notes: "In 2021, we updated our definition of advertising expenses to reflect a more comprehensive view of costs that promote
our brands to create or stimulate a desire to buy our products. Our definition of advertising expenses now includes advertising production costs, in-store
advertising costs, agency fees, brand promotions and events, and sponsorships, in addition to costs to obtain advertising in television, radio, print, digital,
and social channels."
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Kraft Heinz. (February 15, 2024). Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/525259/ad-expenditure-of-the-kraft-heinz-company/
Kraft Heinz. "Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2023 (in million U.S. dollars)." Chart. February 15, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/525259/ad-expenditure-of-the-kraft-heinz-company/
Kraft Heinz. (2024). Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/525259/ad-expenditure-of-the-kraft-heinz-company/
Kraft Heinz. "Advertising Expenditure of The Kraft Heinz Company Worldwide from 2014 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/525259/ad-expenditure-of-the-kraft-heinz-company/
Kraft Heinz, Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/525259/ad-expenditure-of-the-kraft-heinz-company/ (last visited December 18, 2024)
Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2023 (in million U.S. dollars) [Graph], Kraft Heinz, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/525259/ad-expenditure-of-the-kraft-heinz-company/
