This statistic illustrates the measures used by marketers and advertisers to allocate budget across the customer life cycle in digital marketing in the United Kingdom (UK) in 2017. Of respondents, 36 percent reported they used "prospecting for new customers" as a way to match budget.
How do you allocate budget across the customer life cycle?
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AdRoll. (March 13, 2018). How do you allocate budget across the customer life cycle? [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/
AdRoll. "How do you allocate budget across the customer life cycle?." Chart. March 13, 2018. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/
AdRoll. (2018). How do you allocate budget across the customer life cycle?. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/
AdRoll. "How Do You Allocate Budget across The Customer Life Cycle?." Statista, Statista Inc., 13 Mar 2018, https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/
AdRoll, How do you allocate budget across the customer life cycle? Statista, https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/ (last visited December 03, 2024)
How do you allocate budget across the customer life cycle? [Graph], AdRoll, March 13, 2018. [Online]. Available: https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/
