This statistic illustrates the knowledge UK marketers and advertisers have of digital marketing attribution and analytics in 2016. Of respondents, 41 percent reported they were able to track attribution on most campaigns and analyse the results accordingly.
How knowledgeable do you feel about marketing attribution and analytics?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AdRoll. (February 1, 2016). How knowledgeable do you feel about marketing attribution and analytics? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. "How knowledgeable do you feel about marketing attribution and analytics?." Chart. February 1, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. (2016). How knowledgeable do you feel about marketing attribution and analytics?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. "How Knowledgeable Do You Feel about Marketing Attribution and Analytics?." Statista, Statista Inc., 1 Feb 2016, https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll, How knowledgeable do you feel about marketing attribution and analytics? Statista, https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/ (last visited December 22, 2024)
How knowledgeable do you feel about marketing attribution and analytics? [Graph], AdRoll, February 1, 2016. [Online]. Available: https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
