This statistic illustrates the knowledge UK marketers and advertisers have of digital marketing attribution and analytics in 2016. Of respondents, 41 percent reported they were able to track attribution on most campaigns and analyse the results accordingly.
How knowledgeable do you feel about marketing attribution and analytics?
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Share of respondents
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AdRoll. (February 1, 2016). How knowledgeable do you feel about marketing attribution and analytics? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. "How knowledgeable do you feel about marketing attribution and analytics?." Chart. February 1, 2016. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. (2016). How knowledgeable do you feel about marketing attribution and analytics?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. "How Knowledgeable Do You Feel about Marketing Attribution and Analytics?." Statista, Statista Inc., 1 Feb 2016, https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll, How knowledgeable do you feel about marketing attribution and analytics? Statista, https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/ (last visited August 24, 2024)
How knowledgeable do you feel about marketing attribution and analytics? [Graph], AdRoll, February 1, 2016. [Online]. Available: https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/