Importance attributed to VTCs by digital marketers in the United Kingdom (UK) 2017

Published by Statista Research Department, Jan 6, 2023
This statistic illustrates the importance attributed to view-through conversions (VTCs) for online display campaigns as viewed by marketers and advertisers in the United Kingdom (UK) in 2017. Of respondents, 17 percent reported they attributed between 10 to 24 percent of their conversions to view-throughs.

What weight do you attribute to view-through conversions for your online display campaigns?

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Release date

March 2018

Region

United Kingdom

Survey time period

2017

Number of respondents

>300

Special properties

Marketers and advertisers

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