During a 2021 survey carried out among marketers from the United Kingdom, 27 percent of respondents said they used return-on-investment (ROI) to measure the success of their email marketing campaigns. Sales ranked first, named by 48 percent of respondents.
Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mailmodo. (May 25, 2023). Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo. "Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021." Chart. May 25, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo. (2023). Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo. "Metrics Used to Measure Email Marketing Campaign Success in The United Kingdom as of April 2021." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo, Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021 Statista, https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/ (last visited July 22, 2024)
Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021 [Graph], Mailmodo, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/