This statistic shows the penetration of Amazon Prime subscriptions in the United Kingdom (UK) in early 2015 and early 2016, broken down by platform. During the period of consideration, the popularity of Amazon Prime usage increased across all TV platforms. The highest growth in the number of subscriptions took place among Freesat households and Virgin households (9 percent for each platform), and Freesat became the leading platform in terms of Amazon Prime usage.
Penetration of Amazon Prime subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform
* 2015 W1 = 2,003, 2016 H1 = 2,000. ** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016. in 2016, the survey moved to a 6-monthly reporting cycle.
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MediaTel. (September 30, 2016). Penetration of Amazon Prime subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/514079/amazon-prime-usage-by-platform-uk/
MediaTel. "Penetration of Amazon Prime subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform." Chart. September 30, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/514079/amazon-prime-usage-by-platform-uk/
MediaTel. (2016). Penetration of Amazon Prime subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/514079/amazon-prime-usage-by-platform-uk/
MediaTel. "Penetration of Amazon Prime Subscription Streaming Service in The United Kingdom (Uk) from 2015 to 2016, by Tv Platform." Statista, Statista Inc., 30 Sep 2016, https://www.statista.com/statistics/514079/amazon-prime-usage-by-platform-uk/
MediaTel, Penetration of Amazon Prime subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform Statista, https://www.statista.com/statistics/514079/amazon-prime-usage-by-platform-uk/ (last visited December 22, 2024)
Penetration of Amazon Prime subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform [Graph], MediaTel, September 30, 2016. [Online]. Available: https://www.statista.com/statistics/514079/amazon-prime-usage-by-platform-uk/
