The graph shows the share of programmatic in digital display advertising spending in China from 2015 to 2018, and a forecast thereof until 2021. In 2020, the share was projected to figure at 74.7 percent, up from 48 percent in 2015.
Share of programmatic in digital display ad spend in China from 2015 to 2018 with forecasts until 2021
Digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes ads on e-commerce websites like Alibaba properties; includes advertising that appears on desktop/laptop computers, mobile phones, rich media, sponsorship, video and other internet-connected devices.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Website (theegg.com). (February 2, 2021). Share of programmatic in digital display ad spend in China from 2015 to 2018 with forecasts until 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/510265/share-progrmamatic-digital-display-ad-spend-china/
Website (theegg.com). "Share of programmatic in digital display ad spend in China from 2015 to 2018 with forecasts until 2021." Chart. February 2, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/510265/share-progrmamatic-digital-display-ad-spend-china/
Website (theegg.com). (2021). Share of programmatic in digital display ad spend in China from 2015 to 2018 with forecasts until 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/510265/share-progrmamatic-digital-display-ad-spend-china/
Website (theegg.com). "Share of Programmatic in Digital Display Ad Spend in China from 2015 to 2018 with Forecasts until 2021." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/510265/share-progrmamatic-digital-display-ad-spend-china/
Website (theegg.com), Share of programmatic in digital display ad spend in China from 2015 to 2018 with forecasts until 2021 Statista, https://www.statista.com/statistics/510265/share-progrmamatic-digital-display-ad-spend-china/ (last visited December 30, 2024)
Share of programmatic in digital display ad spend in China from 2015 to 2018 with forecasts until 2021 [Graph], Website (theegg.com), February 2, 2021. [Online]. Available: https://www.statista.com/statistics/510265/share-progrmamatic-digital-display-ad-spend-china/
