In 2022, marketing e-mails in Great Britain had an unsubscribe rate of 0.12 percent. A year earlier, the rate stood at 0.11 percent. E-mail marketing unsubscribe rate is the share of recipients (e-mail addresses) that unsubscribe from an e-mail marketing communication, out of all recipients that received an e-mail.
E-mail marketing unsubscribe rate in Great Britain in 2021 and 2022
Characteristic
Unsubscribe rate
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GetResponse. (April 30, 2023). E-mail marketing unsubscribe rate in Great Britain in 2021 and 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/506505/e-mail-marketing-unsubscribe-rates-uk/
GetResponse. "E-mail marketing unsubscribe rate in Great Britain in 2021 and 2022." Chart. April 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/506505/e-mail-marketing-unsubscribe-rates-uk/
GetResponse. (2023). E-mail marketing unsubscribe rate in Great Britain in 2021 and 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/506505/e-mail-marketing-unsubscribe-rates-uk/
GetResponse. "E-mail Marketing Unsubscribe Rate in Great Britain in 2021 and 2022." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/506505/e-mail-marketing-unsubscribe-rates-uk/
GetResponse, E-mail marketing unsubscribe rate in Great Britain in 2021 and 2022 Statista, https://www.statista.com/statistics/506505/e-mail-marketing-unsubscribe-rates-uk/ (last visited July 22, 2024)
E-mail marketing unsubscribe rate in Great Britain in 2021 and 2022 [Graph], GetResponse, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/506505/e-mail-marketing-unsubscribe-rates-uk/