E-mail marketing unsubscribe rate in Great Britain 2021-2023

Published by Statista Research Department, Dec 2, 2024

In 2023, marketing e-mails in Great Britain had an unsubscribe rate of 0.15 percent. A year earlier, the rate stood at 0.12 percent. E-mail marketing unsubscribe rate is the share of recipients (e-mail addresses) that unsubscribe from an e-mail marketing communication, out of all recipients that received an e-mail.

E-mail marketing unsubscribe rate in Great Britain from 2021 to 2023

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Release date

April 2024

Region

United Kingdom (Great Britain)

Survey time period

2021 to 2023

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