E-mail marketing click-to-open rate in Great Britain 2021-2023

In 2023, marketing e-mails in Great Britain had an click-to-open rate of 6.86 percent. A year earlier, the rate stood at 6.65 percent. E-mail marketing click-to-open rate is the share of recipients who clicked on a link or an ad in the email out of the recipients that opened the email.