The timeline shows the share of mobile advertising spending in total digital advertising in China in 2016 and 2018 as well as a forecast until 2023. The share is expected to grow from 72 percent in 2018 to 87 percent in 2022.
Share of mobile advertising spending in digital ad spending in China from 2016 to 2018 with a forecast until 2023
includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets / excludes Hong Kong
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Medium. (April 3, 2019). Share of mobile advertising spending in digital ad spending in China from 2016 to 2018 with a forecast until 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/505838/mobile-share-ad-spend-china/
Medium. "Share of mobile advertising spending in digital ad spending in China from 2016 to 2018 with a forecast until 2023." Chart. April 3, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/505838/mobile-share-ad-spend-china/
Medium. (2019). Share of mobile advertising spending in digital ad spending in China from 2016 to 2018 with a forecast until 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/505838/mobile-share-ad-spend-china/
Medium. "Share of Mobile Advertising Spending in Digital Ad Spending in China from 2016 to 2018 with a Forecast until 2023." Statista, Statista Inc., 3 Apr 2019, https://www.statista.com/statistics/505838/mobile-share-ad-spend-china/
Medium, Share of mobile advertising spending in digital ad spending in China from 2016 to 2018 with a forecast until 2023 Statista, https://www.statista.com/statistics/505838/mobile-share-ad-spend-china/ (last visited December 21, 2024)
Share of mobile advertising spending in digital ad spending in China from 2016 to 2018 with a forecast until 2023 [Graph], Medium, April 3, 2019. [Online]. Available: https://www.statista.com/statistics/505838/mobile-share-ad-spend-china/