Ranking of the most popular electronics retailers in Germany 2018-2021

Ranking of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021

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Release date

November 2021

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* no longer included after 2017.
** no longer included after 2018.
*** First asked in 2019.

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons
The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA2020

You can find more information on the methodology of the study here.

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

The question was phrased by the source as follows: "At which of the following electronics retailers did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten technischen Kaufhäusern haben Sie persönlich in den letzten sechs Monaten eingekauft?")

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